"Ethnic Cleansing" is a Pretty Audacious Euphemism

It didn't occur to me till I saw a news report on Sudan this evening - but jeez, isn't the term 'ethnic cleansing' a pretty big bloody euphemism? I'm surprised that it gets used in such a matter-of-fact way in news reports, as if it was a fair way of describing the situation. Oh, you know, it's only a bit of cleansing. Lucky we're cleansing things, and getting rid of all that yucky, dirty, disease carrying stuff!