"It’s easy to make something incredible."

I believe that having high standards is probably the most important thing required for becoming good at anything.

Rory thinks so too

It’s easy to make something incredible. All you do is, don’t let what you’re doing be shit.
...
It baffles me that people think making really, really brilliant, stupendous, worldshocking pieces of work is a particular challenge. It’s mainly a battle of endurance. The longer you try and deshit something, the less shit it is.