Assuming that every bit counts is a recipe for failure, whatever your goal is (including helping the environment)
When you have goals you want to achieve, being satisfied as long you're doing something that's working towards them is a recipe for failure.
Unless you think about priorities and how much tasks will really contribute, it's easy to just feel good about doing something, and it's always tempting to do the easier or more urgent things. Every little bit helps, right?
But not really. You have to have the right priorities. What matters is how much a task contributes. Tasks will differ in how much they contribute to the goals, and there's almost always an unlimited number of trivial tasks you can occupy all your time with. Time can easily fly by, without you having achieved anything of substance.
Sometimes tasks may seem to meaningfully contribute, but in fact really not at all. They might just be addressing symptoms of a deeper problem. As long as that deeper problem remains, the symptoms will continue to arise for you to work on, and you'll end up on an endless treadmill. Really tackling the problem means going for its deeper source.
This doesn't only apply to individuals and their personal, study or work goals. It applies anytime there's any goal to be achieved. Consider the goal of helping the environment. How many times do you hear it said that “every little bit counts”?
Yes, in some trivial sense every little bit is doing something. But is it doing anything really useful? Is it just addressing symptoms, and putting us on an endless treadmill?
The point is, it's really important for us to consider what our priorities should be. We need to think about what actually does and doesn't help, and to what extent things help, so we can know how we should distribute our time.
But I feel that thoughts about the environment don't really get into considering such matters, and tend to be mired in a warm and fuzzy "every little bit counts" view.
Perhaps you think that this is all well and good when it comes to governments and companies, but for the person on the street, all they can do is the little things, so for them it truly is a matter of ‘every little bit counts’.
If you think that, then by all means, have a look at what the person on the street might be able to do, and the relative values of these options. And if you find that there truly aren't any real diffrences between the options, and every little bit really does count, let us know. It's an important question, and a proper answer -- whatever it is -- would do us all good.